DVB-T2 technology improvements challenge current strategic planning of ubiquitous media networks

This article presents an analysis of the key technology improvements of the second generation of Digital Video Broadcasting Terrestrial (DVB-T2) over its first generation (DVB-T) and an estimation method of the new technology influence on the broadcasting business case used in digital terrestrial networks. This article addresses the current challenges in broadcasting wireless network design and strategic planning of ubiquitous media by taking the multidisciplinary approach. The model presented supports decision-making process driven by an optimal investment cost and the techno-economic analysis of digital terrestrial wireless technologies using innovation service diffusion Bass model. The method of estimating the benefits of advanced digital dividend exploits the capacity gained due to DVB-T2 technology novelties. The simulation results for Serbia show that the profitability of broadcast network is achieved in some cases already after 2 years if DVB-T2 standard is used.